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Sold On Radio: Advertisers in the Golden Age of Broadcasting | 
 enlarge | Author: Jim Cox
Publisher: McFarland
Category: Book
Buy New: $55.00
New (10) Used (2) from $55.00
Sales Rank: 277272
Media: Hardcover
Number Of Items: 1
Pages: 332
Shipping Weight (lbs): 1.7
Dimensions (in): 9.9 x 7.1 x 0.9
ISBN: 0786433914
Dewey Decimal Number: 659.1420973
EAN: 9780786433919
ASIN: 0786433914
Publication Date: May 23, 2008
Shipping: Eligible for Super Saver Shipping
Promotion: Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout. Terms and Conditions
Availability: Usually ships in 24 hours
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Product Description
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.
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