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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | 
enlarge | Author: Michael E. Gerber Publisher: HarperCollins Category: Book
List Price: $16.95 Buy Used: $4.28 You Save: $12.67 (75%)
New (80) Used (170) Collectible (8) from $4.28
Avg. Customer Rating: 307 reviews Sales Rank: 185
Media: Paperback Number Of Items: 1 Pages: 268 Shipping Weight (lbs): 0.5 Dimensions (in): 7.9 x 5.4 x 0.8
ISBN: 0887307280 Dewey Decimal Number: 658.022 EAN: 9780887307287 ASIN: 0887307280
Publication Date: April 12, 1995 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Shipping: International shipping available Condition: With pride from Motor City. All books guaranteed. Best Service, best prices.
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Product Description
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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| Customer Reviews: Read 302 more reviews...
Many New Customers (and Profits) September 1, 2008 Every entrepreneur should know and implement strategies and concepts found in this book. Coupled with my own book, "The Expert's Edge," readers of both would not be able to beat their many new customers (and profits) away!
A story of my business! August 31, 2008 I just cannot believe how amazing this book is!! I have never had this experience of feeling the book is talking about me and my business on every page! Gerber's tips, knowledge and methods will surely lead Entrepreneurs into a better understanding of how business works, what is needed to be done and how to do it.
Since I started reading the book I started using a highlighter to mark what I considered was interesting and finally noticed I would have had to highlight it at all since all the pages have 100% valuable information for all of us trying to make our business successful.
If you are creating your own business or trying to make it better, that's the first book I would recommend!
A must read for every business owner or entrepreneur August 28, 2008 No doubt one of the most important books any entrepreneur or business owner should read. I thought it was so good, that in addition to this book, I ended up reading one of his other books (Emyth Mastery) as well as buying his tape programs from Nightingale Conant.
The basic premise is that most entrepreneurs work in their businesses rather than on their businesses. That is developing the systems, processes and strategies that allow other people to do the work. He then goes on to explain what entrepreneurs should be working on (the business development process.)
Whilst probably not a unique insight (successful business owners have always done this,) he does bring it into focus and provides a program to follow and a mindset to adopt. [...]
A must read for any business owner August 25, 2008 When this book was recommended to me by two people over the course of two days, I knew I had to read it. If you have started or are contemplating starting a business, it is a must-read. I saw myself throughout the pages of this book .... knowing I was frustrated in trying to run my business and not really understanding why. This book spells it out. It's real. It's applicable. I've recommended it to every friend I have who runs their own business. You HAVE to buy this book TODAY!
Debi Brim / Indpls IN / www.cateritsimple.com
The answer to success or failure in business August 15, 2008 I first read The E Myth Revisited as I was preparing a local policy and procedure manual for my second small business, a national franchise. As I read the book a light bulb went off - in fact several light bulbs flashed - and suddenly I realized why small business seemed so difficult. I had indeed been more of a technician in my first business - working more IN the business than ON the business. I am now a Small Business Consultant and Michael Gerber's words "Work ON your Business, not IN your business" still guide me today.
Dick Bendtzen, Author of "Yes You Can Start And Run A Small Business", and Principal of Small Business Yes You Can LLC.
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