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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! | 
 enlarge | Author: Paul Gillin
Publisher: Quill Driver Books
Category: Book
List Price: $15.95
Buy New: $9.97
You Save: $5.98 (37%)
New (23) Used (3) from $9.97
Avg. Customer Rating:  4 reviews
Sales Rank: 31002
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 1884956858
Dewey Decimal Number: 658.872
EAN: 9781884956850
ASIN: 1884956858
Publication Date: November 1, 2008 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW
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Product Description
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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| Customer Reviews:
The perfect primer for social media marketing November 26, 2008
This is a comprehensive overview of social media marketing, with enough detail to make it useful for marketing practitioners, yet not having so much detail as to confuse or overwhelm. It's an excellent starting point for small business owners and leaders, corporate executives, traditional media marketers and advertisers, SEO and SEM service providers, and public relations specialists.
Using case studies, bios of power users, and drawing on his own experience as a tech sector journalist, Gillin makes a strong case for why - and how - social media works. He explains social networking etiquette, which tools to use and for what purpose, how to develop online relationships that support corporate objectives, how to effectively write, promote, and engage on the social Web, and significantly, how to measure results of social media activity. I found his detailed advice on podcasting, video, and image (photo) creation especially helpful, since there's comparatively little written on these topics.
If you are trying to figure out what all the fuss is about blogs, LinkedIn, Facebook and Twitter, this book is for you. If you're ready to launch your own social media program, this book will tell you how. Gillin gets into the nitty gritty, explaining such things as how bookmarking sites work, how to use YouTube for business, how to promote your blog, why blogs improve search engine visibility, and why talking to customers increases customer loyalty, attracts business, and accelerates new product/service development.
Like all books on social media, it's best to read this one now. A year from now, a good bit of the information is likely to be out of date, as Gillin himself points out.
In his closing chapter, Gillin points out that the social Web is not just for marketers. Employees at every level in a business will be directly engaging customers online - it's already happening. And already, customers are talking about companies on Twitter, Facebook, and the like, whether companies participate in the conversations or not. Gillin's conclusion - social media is not a fad, it's a permanent sea change in how business communication takes place. Nobody in management can afford to be in the dark about these developments, which is why I think "Secrets" is a genuinely important book.
Secrets of Social Media Marketing November 12, 2008
I just started reading this book and am absolutely convinced that it is the best resource you'll find regarding social media marketing. Get it and I guarantee you'll continuously refer to it for honest insight that is so well written that even a caveman can now do social media marketing. I have some colleagues waiting to borrow my copy but that's just not going to happen -- they'll have to get their own as I'm not lending this one out.
Social media marketing: Why practice it? How does it work? And what options are available? November 5, 2008
1 out of 1 found this review helpful
I liked this book very much. I read the author's first book on this subject back in July, 2007. And now he has a second great book out on the subject. It includes the following 16 chapters:
1. Making the case
2. Making choices
3. Ear to the ground
4. Courting online influencers
5. Corporate soapboxes
6. Customer conversations
7. The social network gorillas
8. Niche innovations
9. Learning from conversations
10. Basics of social media content
11. Picking your spot
12. Telling stories with words and images
13. Engagement through interaction
14. Promote thyself
15. Measuring results
16. Celebrating change
The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I've read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter.
There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book's content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book - its organization. When I completed it and sat down to write this review I said to myself: "There are 16 chapters in this book. How can they be broken down into three or four "parts?" I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn't that simple. Below is how I think the book probably should have been organized to be a little more easily digestible. 5 stars!
[I] WHY PRACTICE SOCIAL MEDIA MARKETING?
1. Making the case
14. Promote thyself
8. Niche innovations
[II] HOW DOES SOCIAL MEDIA MARKETING WORK?
10. Basics of social media content
12. Telling stories with words and images
5. Corporate soapboxes
4. Courting online influencers
6. Customer conversations
13. Engagement through interaction
3. Ear to the ground
9. Learning from conversations
16. Celebrating change
15. Measuring results
[III] SOCIAL MEDIA MARKETING OPTIONS
2. Making choices
11. Picking your spot
7. The social network gorillas
PAUL GILLIN IS THE MAN ! September 7, 2008
1 out of 1 found this review helpful
What you don't know who Paul Gillin is ? If not it is time to learn. Mr. Gillin is the Guru for the use of Internet based social media.
In discussing his newest book I can safely use a very common phrase "you will learn everything you need to know" about interactive media and most of all how to use it to your advantage and fully. I defy anyone to find any topic or Website or technology related to social media today that is not included in "Secrets of Social Media Marketing." Let me save you some time. There aren't any. He covers the field completely.
If you are new to marketing yourself, your company, organization or cause on the Internet this new book is the indispensable guidebook you do not want to be without. If you are an experienced hand Paul Gillin's book is the tool you need to benchmark yourself against the best and find out IF you are really doing it as well as you think you are.
I could wax on and on about this brilliant Internet age sage but all I will do is delay you from placing your order. Do yourself and the larger world a favor do so right now right here and within days you will be smarter than anyone you know about fully utilizing the Internet as a communications platform.
Let me close by relating the challenge Mr. Gillin concludes his book. He recommends take one of your good ideas. Probably one of many you have thought about but never done anything to develop it. Use it as the basis for a simple Website, or blog. Apply all you will learn from carefully reading "Secrets Of Social Media Marketing."
Mr. Gillin is confident as you should be that with his book as your personal consultant you will do very well indeed. If that is not an absolute guarantee from Paul Gillin certainly consider it a guarantee from this very impressed reader who is going to do exactly what Mr. Gillin recommends
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