How to Price: A Guide to Pricing Techniques and Yield Management | 
 enlarge | Author: Oz Shy
Publisher: Cambridge University Press
Category: Book
List Price: $39.99
Buy New: $24.80
You Save: $15.19 (38%)
New (18) Used (10) from $24.80
Avg. Customer Rating:  1 reviews
Sales Rank: 95048
Media: Paperback
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 1.4
Dimensions (in): 9.9 x 7 x 1.1
ISBN: 0521715644
Dewey Decimal Number: 658.816
EAN: 9780521715645
ASIN: 0521715644
Publication Date: January 14, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New Book! Orders ship within 1 Business Day!
|
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers.
Book Description
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.
|
| Customer Reviews:
Very complex September 23, 2008
If you are not a mathimaticain, economist, or statistician do not buy this book. Now there are a lot software that can do those calculations for you, and as practitioners in revenue management it is impractical to use this book, unless if you want to design a software.
|
|
|
News 
