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The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present | 
 enlarge | Author: Jan De Vries
Publisher: Cambridge University Press
Category: Book
List Price: $22.99
Buy New: $15.74
You Save: $7.25 (32%)
New (28) Used (8) from $15.74
Sales Rank: 763430
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 344
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 5.9 x 0.7
ISBN: 0521719259
Dewey Decimal Number: 339.4709
EAN: 9780521719254
ASIN: 0521719259
Publication Date: May 26, 2008
Availability: Usually ships in 1-2 business days
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Product Description
In the long eighteenth century, new consumer aspirations combined with a new industrious behavior to fundamentally alter the material cultures of northwest Europe and North America. This "industrious revolution" is the context in which the economic acceleration associated with the Industrial Revolution took shape. This study explores the intellectual understanding of the new importance of consumer goods as well as the actual consumer behavior of households of all income levels. De Vries examines how the activation and evolution of consumer demand shaped the course of economic development, situating consumer behavior in the context of the household economy. He considers the changing consumption goals of households from the seventeenth century to the present and analyzes how household decisions have mediated between macro-level economic growth and actual human betterment. Ultimately, de Vries' research reveals key strengths and weaknesses of existing consumer theory, suggesting revisions that add historical realism to economic abstractions.
Book Description
De Vries examines how the activation and evolution of consumer demand shaped the course of economic development, focusing specifically on the household economy. His research traces how this "industrious revolution" fundamentally altered the material cultures of Europe and North America and suggests important revisions to existing consumer theory.
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