Consumer Economics: Issues and Behaviors (2nd Edition) |
 enlarge | Author: Elizabeth B. Goldsmith
Publisher: Prentice Hall
Category: Book
List Price: $95.20
Buy New: $69.82
You Save: $25.38 (27%)
New (26) Used (6) from $63.01
Sales Rank: 1670339
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 528
Shipping Weight (lbs): 2.3
Dimensions (in): 10 x 8.1 x 1
ISBN: 0131590499
Dewey Decimal Number: 640.73
EAN: 9780131590496
ASIN: 0131590499
Publication Date: August 22, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.
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Product Description
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world?all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.
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