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J.C. Leyendecker | 
 enlarge | Authors: Laurence S. Cutler, Judy Goffman Cutler
Publisher: Abrams
Category: Book
List Price: $50.00
Buy New: $29.28
You Save: $20.72 (41%)
New (30) Used (7) from $29.28
Avg. Customer Rating:  13 reviews
Sales Rank: 5393
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 3.3
Dimensions (in): 11.1 x 9.7 x 0.7
ISBN: 0810995212
Dewey Decimal Number: 741.652092
EAN: 9780810995215
ASIN: 0810995212
Publication Date: November 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.
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Product Description
One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year’s baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more Saturday Evening Post covers than any other artist. Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker’s rightful position in the pantheon of great American artists.
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| Customer Reviews: Read 8 more reviews...
 Buy for the pictures, not the text. November 30, 2008
Like many other reviewers, I have been waiting for a book like this for years. And, like them, I am both thrilled and disappointed. While this is one of the most comprehensive collections of Leyendecker illustrations ever to see print, and worth the price of the book alone, the text is severely wanting. The book is full of errors, both minor and major, and has an antagonistic tone to boot.
An example of the former is the claim that the actor Neil Hamilton, "appeared AS `Tarzan the Ape Man' (1934)." This, of course, should read that he appeared IN "Tarzan the Ape Man" (1932). ("Tarzan and His Mate," in which Hamilton also appeared, again not as Tarzan, was released in `34).
Examples of the later would be any mention of other illustrators, about whom they usually have some snarky comment to make. A particular amount of vitriol is spewed on to Norman Rockwell, whom they portray as the most contemptible of human beings.
This is frankly a disturbing trend in a lot of books. (witness the James Bama book "American Realist" and "Excess- the art of Michael Golden" for other examples) It seems that it is no longer enough to present an artist works and plead his case, but one must also denigrate and dismiss that artist contemporaries and rivals. If one wishes to bash artist such as Cole Phillips and Rockwell, and Leyendecker's brother and sister too boot, there are plenty of other places to do so. Is it really necessary to do such in a Leyendecker biography?
Also be aware that the authors lay much of the 20th centuries iconography at Leyendecker's feet. They exaggeratingly claim that J.C. is responsible for everything from giving flowers to mom on mother day, playing football on Thanksgiving, inspiring the novel "the Great Gatsby," and much more. It's one thing to laud your heroes accomplishments, quite another to exaggerate them.
By all means, buy the book. But do so for the pretty pictures, not the text.
 The Great Leyendecker November 26, 2008
0 out of 1 found this review helpful
This book is a comprehensive collection of Mr. Leyendeckers work, anyone who is interested in illustration should have access to this book. The color prints are absolutely gorgeous and there is plenty to oogle over. Anyhow great book and it was well worth the cost.
The Positive November 23, 2008
0 out of 3 found this review helpful
So okay, there may be a negative or two in this new book about Leyendecker and his work. But come on, it's been over 30 years since a book this comprehensive about J.C. Leyendecker has ever been done, and, that commands respect. This book has pages and pages of Leyendecker's works...the artwork from "The Popular Magazine" in this book is rare and beautiful, as well as the insight on his personal life. Let's focus on the thousands of positive aspects of this amazing book!
 HOMOPHOBIC FABRICATED ACCOUNT! November 14, 2008
9 out of 12 found this review helpful
The Forgeries are just a bonus to the reader! I am so disappointed with the inaccuracies found in this book! Let's address the counterfeit issue for a moment. Lots of people are documenting specific paintings as copies, duplicates, forgeries, etc. Judy Cutler is the self-proclaimed and acknowledged expert on J. C. Leyendecker so how could she not identify a phony painting? Isn't she the country's biggest dealer of Leyendecker original paintings? Maybe her real specialty is only Norman Rockwell. After these faux pas, any claims of Leyendecker expertise should be instantly removed from her resume'. I now understand that there are more than just the counterfeit painting identified on pages 98 & 99. Another Leyendecker blogger, who obviously knows his way around a JCL painting or two, says the painting on page 75 is also fake. The blogger urged readers to compare it with the one in Michael Schau's book and he is correct. Yet another Leyendecker blog-member thinks the matador painting reeks of fraud. I don't know that painting so I reserve my comment.
It makes a person wonder why fakes would have been included. One example could be a mistake, two counterfeit appearances would be unfortunate, but more than several inclusions indicate a trend that cannot be explained away by the authors. Also, there is no way that the picture on page 37 is Charles Beach. Impossible. How can they substantiate that male, although quite handsome, is Charles Beach. I have a copy of the Poster Design Magazine from the mid 1920's and there are two very clear photographs of Beach. More research was surely needed on the part of the Cutlers. Many Leyendecker fans/groupies identify each handsome Leyendecker model as Charles Beach but they are usually mistaken. Once a person can actually see Beach's face and absorb his characteristic features, his image is instantly identifiable! But when an author doesn't have all of the proper facts they should not include an imposter image or a substitute picture. Do the Cutlers think no one will call them out on this?
It is my opinion that Judy and Laurence Cutler assembled and wrote the majority of the biographical nonsense that appears in this book. Their comments regarding Leyendecker's sexual preferences are especially offputting and smack of biased homophobia and mis-statement of facts.
Mr. and Ms. Cutler often generalize and insert fantasy stories to entertain the readers. I consider myself a scholar of the gay culture in America and my research has focused on the homosexual environments and lifestyles of 1910-1930. My works have been published often and I always credit my sources of information. Mr. and Ms. Cutler should try writing only the information that can be substantiated. How many pages would be eliminated from this Leyendecker book if they had adopted that approach? Subtract the fake pictures, subtract the superfluous writing by an Architect?, remove all of the sub-standard reproductions that display unbalanced color, what's left? Not much at all. This book retails for fifty dollars. If you must buy it, understand what you are getting - 50% accurate content and 50% accurate pictures.
Fantastic November 10, 2008
2 out of 3 found this review helpful
I've been searching for years for good Leyendecker work as reference. This book seems to have a nearly comprehensive collection of his professional work. Almost every page has nice color reproductions of his work. Only drawbacks, the book is not large and some of the artwork is sized down quite a bit on the pages. But as a whole this book is fantastic for it's collection of Leyendecker's beautiful work.
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