This Means This, This Means That: A User's Guide to Semiotics | 
 enlarge | Author: Sean Hall
Publisher: Laurence King Publishers
Category: Book
List Price: $25.00
Buy New: $12.51
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Avg. Customer Rating:  2 reviews
Sales Rank: 33635
Media: Paperback
Number Of Items: 1
Pages: 176
Shipping Weight (lbs): 1.6
Dimensions (in): 10.1 x 7.2 x 0.7
ISBN: 1856695212
Dewey Decimal Number: 111
EAN: 9781856695213
ASIN: 1856695212
Publication Date: October 4, 2007
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Product Description
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
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| Customer Reviews:
 Semiotics October 10, 2008
So far this book has not helped me in my semiotics class other than give me definitions to words I already knew or could find a better explanation of on the internet.
 Fun, intelligent and not alienated... June 22, 2008
1 out of 2 found this review helpful
I live in a photographic world: teach photography in the main art school in my city, work as a photo curator since God knows when, etc. And I have seen with horror how semiotics have become, starting from being a sistem of analisis to be the object of study instead of what it was analyzing in the begining.
When that happens in photo, the ones first fascinated by the laws and the names -triad, Pearce- ended totally alienated incapable of producing just one single image... equivalent to blind, imagination and freedom totally out of the equation.
Yes I declare myself 'anti-semiotic'.And then I found this surprising book. It si fun to read, with just the exact level of semiotic a creative, a student of comunication or a young artist would want: how we represent and read, how the meaning is constructed.... but always keeping in mind that the important part is the message not is structure, what we see, not empty laws about the sign...
Really a must in the classroom, it is far from the semiotic dogma, and close to !creativity!!!!
Far form a text made of full academic notes, it is one page image and a question, the next the explanation and more examples, more image than any other thing.
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