The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) | 
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| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $29.44
You Save: $25.55 (46%)
New (38) Used (8) from $29.44
Avg. Customer Rating:  118 reviews
Sales Rank: 691
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever doneablending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told mea” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” momentsathose clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes senseathat “moment it clicks.”
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| Customer Reviews: Read 113 more reviews...
 Good, but not what you may expect. August 15, 2008
I expected more about how to take good photos. This book shows how one man does it, but not any details, methods, etc. Otherwise filled with good photos.
 The Moment It does'nt click August 9, 2008
The book does not cover anything that will help you shoot better photos if you storys its ok i guess
 An Outstanding Book - But Don't Hope to Learn Everything From It August 3, 2008
Mr. Steffens makes a number of very solid points in his thoughtful review of this book, and I would certainly caution potential readers to take note of what he is saying as I was hoping for more direct insight in terms of how to recreate some of the truly amazing photos that Mr. McNally has captured over the years. If you are looking for a point by point instruction set on how to pose a subject, or exactly where to place lighting (in more than general terms), this is probably not the book for you. That said, I still give the book high marks. There is plenty of information that is useful for the experienced photographer about how to make some informed decisions when working on an assignment. The work presented is certainly inspirational, and it's hard to imagine a step-by-step guide from a photographer who has had worked with any number of celebrities and captured award winning images. The vast majority of photographers simply are not going to find themselves presented with many of the types of work that Joe has encountered (we can always dream though). I still recommend that anyone who wants to learn more about Joe's work pick up this book, both for a source of inspiration and instruction.
 Great writer and photographer! July 30, 2008
The book is just perfect for me!
Great photographs, lots of talk about lighting and stories that is just long enough.
Great pictures, so-so advice, exorbitant price... July 27, 2008
1 out of 1 found this review helpful
The book has won more praise from photographers of all ilk than just about any other book ever, though as I discovered $55 later, Joe McNally's blue-collar celebrity and incredible photographic versatility don't guarantee that everything he publishes is as cool as he is. The party line is that the book "has one foot on the coffee table and one in the classroom," which amounts to two few feet, as I see it; each image is paired with a very soft technical explication that merely suggests that McNally is, in fact, alive (and proud of what he's done while alive). Sure, the novice with little imagination may feel treated to privileged perspective thumbing through the candied panoply of McNally's greatest hits, but unless you're at ground zero with this novice, this book will not elevate your craft at all (even though Joe is cool).
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