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The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success |  | Author: Frank J. Rumbauskas Jr.
Publisher: Wiley
Category: Book
List Price: $19.95
Buy New: $10.39
as of 3/21/2010 17:05 CDT details
You Save: $9.56 (48%)
New (26) Used (6) from $9.49
Seller: treebeardbooks
Rating:  18 reviews
Sales Rank: 63234
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 5.9 x 0.6
ISBN: 0470503920
Dewey Decimal Number: 658.872
EAN: 9780470503928
ASIN: 0470503920
Publication Date: October 26, 2009
Availability: Usually ships in 1-2 business days
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Product Description
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. - A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
- Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
- A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
- How to explode your business with social media sites like Twitter and Facebook
For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
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| Customer Reviews:
Showing reviews 1-5 of 18
 An excellent primer to online marketing. Great Value for $11 March 7, 2010
Michael McFarlane (Toronto, ON Canada)
1 out of 2 found this review helpful
I purchased Frank's Cold Calling Is A Waste of Time and found it to be excellent. I have stayed on his mailing list for over four years, so when I received his email to lunch this book, I immediately purchased.
Frank has very successfully used online marketing to brand himself. This book will tell you how he did it. If you are looking to brand yourself online (as opposed to sell a product or a company), then this book is for you. Frank has been there and done it, unlike a lot of the other pretenders selling ebooks and such.
The only criticism I have is that he is saving his best stuff for his $500 course, where he presumably gives you all of the details. For $11 though, this book has a lot of very useful information. You can't lose.
 Never cold call again January 30, 2010
Herschel Mathews (Greenville, SC)
1 out of 1 found this review helpful
It would be a pretty good book for someone just getting into the sales field.
The book did not have anything in it that I had not heard or did is sales.
It would be pretty good for a good sales manager to get to use as a guide from time to time.
The book was pretty much worth the money.
In Progress January 7, 2010
Robert D. Morrow
1 out of 2 found this review helpful
I have read the first 11 chapters and am very happy with it. It has given me a whole new perspective as to what anyone can do. I can see how with practice and a plan anyone can be a self made (insert your dream here) best selling or best anything using the methods in this book. The sky really is the limit.I will have to get my "platform" and build my dream. Got to get going I am on my way.
Why Frank's Book Matters... December 18, 2009
Daniel Waldschmidt (Greenville, SC)
1 out of 4 found this review helpful
Watch Video Here: http://www.amazon.com/review/R1TVSFADJV4O8D Stop with the gimmicks and the nutty cold-emailing scripts... Get the answers you need to be successful ONLINE.
An Excellent Reality-Based Internet Marketing Primer December 8, 2009
Kathleen Hanover (Dayton, Ohio)
1 out of 3 found this review helpful
As a marketing and public relations consultant, I find myself explaining internet marketing to marketing newbies on a regular basis. From now on, I'll just be telling them, "buy Frank Rumbauskas' book" instead. A veteran Internet marketer, Frank has distilled the most common Internet marketing tactics into one understandable, easy-to-read guidebook. It's a perfect introduction for old-school, offline marketers, as well as those small business owners and entrepreneurs who don't have a marketing pro on staff. A lot of so-called "gurus" would sell this same information for hundreds or even thousands of dollars. But Frank has assembled a comprehensive Internet marketing overview that anyone can afford. If you have traditional marketing and public relations expertise, The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success will help you transition your skills into the online marketing world. In fact, the book is most useful if you have some marketing experience or background: Frank tells you how to accomplish certain things, but it will take some strategic thinking to know when and why to implement various tactics. Nevertheless, even a beginning marketeer will find a wealth of useful information in "The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success." Highly recommended.
Showing reviews 1-5 of 18
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